Hello,
My name is Maria Parkhomenko

Experience & education

2022——now
UX/UI and product design focused on metrics, user behavior, and product growth.
I design digital products that solve real user problems and drive business results.
From research and CJM to refined interfaces — I turn complex flows into clear, intuitive experiences.
1 year
BHSAD
40+
Freelance projects
1,5 year
Yandex.Practicum

Cases

Concept of a mobile application that helps users remember to take their medications and follow their treatment plan.
client
karakurture studios
platform
iOS
2024
A new investment product for mass-market users with an emotional flow for selecting shares.
client
Ozon Bank
platform
iOS
2026

Competency

product & UX/UI
A structured, user-centered approach to designing digital products — from problem definition and user journeys to scalable UI systems. I combine product thinking, UX strategy, and visual design to create clear, effective, and impactful experiences.
Product design
I design digital products that align user needs with business outcomes. My process is grounded in design thinking: I frame the problem, validate assumptions, and shape solutions that create measurable impact. I work with user flows, JTBD, and product scenarios to structure complex systems into clear, scalable experiences. My focus is on building products that are not only intuitive, but also strategically effective — driving engagement, retention, and growth.
UX/UI
I create interfaces that balance clarity, usability, and strong visual hierarchy. My approach goes beyond aesthetics — I design experiences that feel seamless, predictable, and effortless to navigate. I carefully craft interaction logic, information architecture, and micro-interactions to reduce friction and guide users toward meaningful actions. Every interface decision is intentional and supports the overall product strategy.
Design thinking & CJM
I apply design thinking as a core methodology in product development. Through customer journey mapping, I analyze the full user experience — from first touchpoint to long-term interaction — identifying gaps, pain points, and opportunities for improvement. This allows me to design solutions that are not isolated screens, but coherent end-to-end experiences. I focus on simplifying complexity, improving decision-making moments, and creating a more human-centered product flow.
UI Systems & Variables
I build scalable and consistent design systems using UI kits, components, and variables. I structure design libraries to ensure flexibility, speed, and consistency across the product. With variables (tokens), I manage colors, typography, spacing, and themes, making interfaces easier to maintain and adapt. This approach improves collaboration with developers, reduces inconsistencies, and allows products to scale without losing visual and functional integrity.
Visual Direction & Design Sensibility
I combine strong product thinking with a refined visual sense. My work is driven by composition, rhythm, contrast, and attention to detail — creating interfaces that feel modern, cohesive, and emotionally engaging. I actively develop visual awareness through research and exposure to high-quality design references, ensuring that every solution meets both functional and aesthetic standards.
Research & Product Decisions
I approach design as a structured problem-solving process. I analyze user behavior, motivations, and constraints, combining research insights with product logic. My decisions are based on clarity and purpose — every element in the interface supports a specific goal. This allows me to create solutions that are not just visually polished, but meaningful, efficient, and aligned with real user needs.

Contacts

8:00——19:00
email
kefirushka1997@gmail.com
Made on
Tilda